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Minnesota Farmers' Market Association 

2024 MFMA Annual Conference


Note: schedule may change. 

Wednesday

December 4

Topics  Presenters 
 9 - 9:10 am Welcome, Land Acknowledgement, & Logistics  Sina War
 9:10 - 9:55 am

MFMA at Work for Food Farmers, Food Makers, Fiber Farmers, & Markets - Part 1

2024 has seen a whirlwind of accomplishments & challenges for Minnesota farmers' markets and vendors, with even more on the 2025 horizon. Join MFMA staff as we discuss accomplishments, challenges, and aspirations to continue the thrivability of Minnesota's local foodshed, populated by 375+ farmers' markets. 


Sina War

MFMA Director of Engagement & Inclusion




Kathy Zeman

MFMA Executive Director


 9:55 - 10 am

Door Prize #1 and Break

Find the restaurant in your area here.

Under "Location Categories" search by region & restaurant. 



 10 - 11 am

Cannabis Products at Farmers' Markets - What's Legal, What's Not Legal

Margaret will cover current MN law for all the CBD / THC products - both edible and topical.  

Margaret has a background in horticulture and habitat restoration. She managed the Minnesota Department of Agriculture Hemp Program from 2016-2021. Margaret was the general manager for Hemp Acres, a hemp food and fiber processor in Waconia, from 2021-2023. She returned to state employment in 2023 to manage compliance and enforcement activities for the Office of Cannabis Management.

Margaret Wiatrowski

Director of Compliance & Enforcement

Minnesota Office of Cannabis Management

 11 - 11:05 am

Door Prize #2 and Break

$75 Gift Basket from Heirloomista Farm, Amador Township




 11:05 am - 12:05 pm 

Keynote Speaker

Food and Agriculture Systems at a Crossroads: Dismantling Silo-mentality 

What role do you currently play in the food system today? What does a sustainable and equitable food system look like to you? I believe there is still hope for us to create a better food system where our children, their children and many more after them can thrive-- while giving back to the earth. But this requires urgent, deliberate, and deep change. Let's do this together.

Ka Zoua Berry

Farm Director, The Food Group


 12:05-12:10pm

 Door Prize #3 and Break

Shop Nawapo for food, gifts, and crafts from Indigenous sellers.


 12:10 - 12:40 pm

LUNCH on Your Own


BONUS: Watch Sina Create a Farmers' Market Pot Pie!


 
 12:40 - 1 pm

What About Botanicals? Are They Food? Drugs? Supplements? Tinctures?

Farm Commons has researched the laws and rules for growing and selling botanicals. Staff attorney Chloe Johnson will share highlights and give us a sneak peak at the Minnesota-specific guide we can all use for our markets & vendors.


Chloe Johnson

Staff Attorney

Farm Commons



 1 - 1:05 pm

 Door Prize #4 and Break


 
 1:05 - 1:45 pm Voices from the Market: Diverse Perspectives in Building Local Food Communities


Sina will moderate a panel of farmers' market operators & vendors as they share their experiences building our local foodshed in a diverse community of market operators and farmers.

Moderator: Sina War

MFMA Director of Engagement & Inclusion





Yair “Leo” Carvajalino, Norte Cafe

Rivianna Zeller, Farm Distributions Supervisor, Dream of Wild Health


 1:45 - 1:50 pm  Door Prize #5 and Break

Find the restaurant in your area here.

Under "Location Categories" search by region & restaurant. 


 1:50 - 2:20 pm 2024 FM360 Market Metrics Sneak Peek

FM360 is Minnesota's nationally recognized farmers' markets metrics service, now in its 9th year of data collection. We'll hear summary numbers for 2024 and track the trends in MN from the beginning. Come prepared to ask the question: how does this help our market?




Joseph Nowak

University of Minnesota  FM360 Co-Founder and PhD Candidate, University of Minnesota

Hikaru Peterson

FM360 co-founder and Professor of Applied Economics, University of Minnesota




 2:20 - 2:25 pm

Door Prize #6 and Break

$75 Gift Certificate to Black Garnet Books



 


 2:25 - 3:55 pm

Broaden Your Farmers' Market Mission To Better Serve Your Communities

2024 was a good year for some creative & innovative thinking and programming at farmers' markets across the state - most likely born from several years of challenging growing conditions statewide! Come hear from other markets what they're doing and how they are managing it.


Moderator: Sina War









Justa Heinen-Kay, Manager

BrightSide Produce, Linden Hills Farmers MarketMidCity Farmers Market


Betsy Wentz, Manager, Riverwalk Market Fair & Farmer, Rotational Roots

Derek Meyers, Manager, Riverwalk Market Fair

Anna Richardson, Director of Market Access Programs, The Good Acre

     3:55 - 4 pm

    Housekeeping for tomorrow & Door Prize #7

    $75 Gift Certificate from the Farmers'  Market of Your Choice

     



    Thursday

    December 5

    Topics  Presenters 
     9 - 9:10 am Welcome, Land Acknowledgement, & Logistics  Sina War
     9:10 - 10:10 am

    SNAP EBT & Market Bucks Another Record High in 

    For the 3rd year in a row, MN farmers' markets played a key role in providing local food to their communities. Jill will share the results of 2024 - and explain any changes for 2025.

    2025 Senior/Farmers’ Market Nutrition Program Updates
    Senior/Farmers’ Market Nutrition Program overview and updates from Christina - plus the cost share to markets with grants up to $2,500.



    Jill Westfall

    Statewide Food Access Manager, The Food Group | Hunger Solutions Minnesota


    Christina Iliev

    Senior /FMNP  Coordinator

    Minnesota Department of Agriculture

    10:15 - 10:20 am Door Prize #8 and Break

    Find the restaurant in your area here.

    Under "Location Categories" search by region & restaurant. 


    10:20 - 11:10 am

    How Are Our Markets Engaging Our Communities and Growing More Farmers? Part 1


    Alert! This is an interactive session - requiring your input! 


    • Sina will kick off this session highlighting successful messaging from markets across MN. (15 min)
    • You will be able to choose a breakout room to dig deeper into the issues that most appeal to you, with a Moderator taking notes. (35 min)
    • Break for a Door Prize!

    Sina War

    MFMA Director of Engagement & Inclusion





     
    11:10 - 11:15 am

    Door Prize #9 and Break

    $75 Gift Certificate from Spirit Lake Native Farms.




     11:15 am - 12:10 pm

    How Are Our Markets Engaging Our Communities and Growing More Farmers? Part 2


    Alert! This is an interactive session - requiring your input! 


    • You will be able to choose a 2nd breakout room to dig deeper into the issues that most appeal to you, with a Moderator taking notes. (35 min)
    • Sina will bring us back together, with the Moderators reporting from their breakouts. (10 min)
    • Sina will wrap up with possibilities for all of us for 2025. (10 min)

    Sina War

    MFMA Director of Engagement & Inclusion



    Moderators

     12:10 - 12:15 pm

     Door Prize #10 and Break


     
     12:15 - 12:45 pm

     LUNCH On Your Own

    Yoga Breath Grounding Work

     

    12:45 - 1:45 pm 

    Keynote Speaker

    A Perfect Summer Day: How MN Farmers' Markets Shaped My Childhood and Work in the Food Sovereignty Movement


    Friendly Vang-Johnson, MFMA Director of Government Affairs will share her lived experience as one of the first Hmong farmers in the United States and how this has informed her work serving local small-scale, emerging farmers. Her speech, delivered in a storytelling style, is a love letter to encourage and honor all farmers and farmers' markets. She will outline a blueprint for food sovereignty: how it can be pursued and why it matters, beyond food security or equitable access.


    Friendly Vang-Johnson, MFMA Director of Government Affairs
     1:45 - 1:50 pm

    Door Prize #11

    $75 Gift Basket

    MN Farmers' Market Association



    1:50 - 2:50 pm

    Broaden Your Farmers' Market Mission To Better Serve Your Communities

    2024 was a good year for some creative & innovative thinking and programming at farmers' markets across the state - most likely born from several years of challenging growing conditions statewide! Come hear from other markets what they're doing and how they are managing it.


    Sina War

    MFMA Director of Engagement & Inclusion





     2:50 - 2:55 pm

    Door Prize #12 and Break

    $75 Gift Certificate to Birchbark Books 



     2:55 - 3:55 pm

    National Farmers' Market Week Social Media Campaign Effectiveness

    • Update from Lincoln Park Farmers' Market on 2024 NFMW Celebration
    • Report from UWEX's USDA NIFA Farmers' Market Grant collaboration with the St. Paul Farmers Market & the New Ulm Farmers' Market

    Sam Lindblad, Lincoln Park Farmers' Market


    Bret Shaw, University of Wisconsin


    Lindsay Stauner, St. Paul Farmers Market


    Sarah Warmka, New Ulm Farmers' Market




     3:55 - 4 pm  THANK YOU! Final Door Prize #13!

    Win a banner like this from ProGraphics!

    (612) 701- 4011


     

    Sina War

    MFMA Director of Engagement & Inclusion







    MFMA provides services, programs, and leadership that support and promote farmers' markets

    across Minnesota and our Tribal Nations.

    We envision a community of vibrant, profitable, and professionally managed Minnesota farmers’ markets that:

    Cultivates, nourishes, and inspires a vibrant local foods community;

    provides accessibility to all to local farm fresh foods;

    allows local food producers to thrive and grow.


    Director Government of Affairs: Friendly Vang-Johnson /// friendly@mfma.org ///

    Director of Engagement & Inclusion: Sina War /// sina@mfma.org /// (612) 695-6587 

    Local Foodshed Database Manager: Maeve Mallozzi-Kelly /// maeve@mfma.org /// (574) 310-5553

    Executive Director: Kathy Zeman /// kzeman@mfma.org /// (507) 664-9446 

    Minnesota Farmers' Market Association /// 9800 155th Street East, Nerstrand MN 55053

             

    Copyright MFMA 2024


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