Grow Your Green - Access To Markets program empowers emerging farmers by breaking down barriers to funding and education while equipping them with the tools and skills to thrive in local food systems. Educational videos on MFMA's YouTube channel are free to all.
Comprehensive Training Modules
Market Landscape: Understanding local food systems, trends, and consumer preferences.
Branding: Building a unique and compelling farm brand identity.
Marketing Strategies: Leveraging effective techniques to promote products.
Public Relations: Establishing and maintaining positive community relationships.
Sales Tactics: Enhancing profitability and customer satisfaction.
New Market Access: Exploring local and online opportunities for growth.
Support System
Participants gain access to recorded training sessions and monthly study halls facilitated by experienced instructors, providing personalized guidance and ensuring a thorough understanding of the program material. In addition to educational resources, participants receive financial support to enhance their brand presence in the industry. This support can be used for essential tools and strategies needed to access new markets, such as professional branding, packaging, marketing materials, and online presence development. Together, these resources empower emerging farmers to establish themselves competitively in the local food system.
The Minnesota Farmers’ Market Association (MFMA) provides services, programs, resources, and leadership that strengthen and promote farmers’ markets across Minnesota and Tribal Nations. We envision vibrant, profitable, and professionally managed markets that cultivate thriving local food communities, expand access to fresh and culturally relevant foods, support the success of local food producers, and create opportunities for all people, regardless of ethnicity, age, gender identity, or economic standing.